Legal

Privacy Policy

Last updated: April 2026 · UK GDPR & Data Protection Act 2018 compliant

Your Privacy Matters

ValuInsight AI is committed to protecting your personal data. We collect only what we need, never sell your data, and give you full control over your information. This policy explains exactly what we collect, why, and how you can exercise your rights.

1. Who We Are

ValuInsight AI ("we", "us", "our") is the data controller for personal data processed through this Platform. For data protection queries, contact our DPO at dpo@valuinsight.ai.

2. Data We Collect

We may collect the following categories of data:

Account Data:Name, email address, role (when you register)
Usage Data:Pages visited, features used, search queries, valuation requests
Property Data:Postcodes and property details you submit for valuation
Technical Data:IP address, browser type, device information, session duration
Feedback Data:Ratings, comments, and discrepancy reports you submit
Communication Data:Emails you send us

We do not collect sensitive personal data (financial accounts, biometrics, health data).

3. How We Use Your Data

PurposeLegal Basis
Providing valuation and search featuresContract performance
Improving our AI models and accuracyLegitimate interests
Sending service communicationsContract performance
Security monitoring and fraud preventionLegitimate interests / Legal obligation
GDPR compliance and responding to rights requestsLegal obligation
Analytics to understand platform usageLegitimate interests (anonymised)

4. Data Sharing

We do not sell, rent, or trade your personal data. We may share data with:

  • Service providers: Cloud hosting, analytics, and email delivery providers under strict data processing agreements
  • AI providers: Anonymised query data sent to LLM providers to generate valuations (no personally identifiable information is included)
  • Legal authorities: When required by law, court order, or to prevent fraud

All third-party processors are bound by contractual obligations meeting UK GDPR standards.

5. Data Retention

Account data:Until account deletion + 30 days
Valuation history:24 months, then anonymised
Usage/analytics logs:13 months (anonymised)
Legal compliance records:7 years (legal obligation)

6. Your Rights (UK GDPR)

Under UK GDPR, you have the following rights. To exercise any of them, email dpo@valuinsight.ai:

Right of Access

Request a copy of your personal data

Right to Rectification

Correct inaccurate data we hold

Right to Erasure

Request deletion of your data ("right to be forgotten")

Right to Restrict Processing

Limit how we use your data

Right to Data Portability

Receive your data in a portable format

Right to Object

Object to processing based on legitimate interests

You may also lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

We use essential cookies to keep you logged in and maintain session security. We use analytics cookies (only with your consent) to understand platform usage. You can manage cookie preferences via our cookie banner or your browser settings.

8. Security

We implement industry-standard security measures including TLS encryption in transit, access controls, and regular security reviews. However, no system is completely secure, please protect your account credentials.

9. Contact & DPO

Data Protection Officer

ValuInsight AI

Email: dpo@valuinsight.ai

Response time: within 30 days as required by UK GDPR

This Privacy Policy was last reviewed April 2026. Material changes will be communicated by email to registered users.
ValuInsight AI

Indicative AI property valuations built on open UK data, for anyone researching a property. Not a formal RICS valuation.

Compliance

We process personal data in line with UK GDPR. See our Privacy Policy.

Contains HM Land Registry data © Crown copyright and database right 2025. This data is licensed under the Open Government Licence v3.0.

© 2026 ValuInsight AI. All rights reserved.

Indicative estimates only. Not a regulated valuation service. For a formal valuation, instruct a RICS registered valuer.